First, as entrepreneurs, we should more-or-less ignore it. Yes, we said to forget it. Here’s why…

When the pandemic happened we feared there would be a global recession. So, we started researching the companies that thrived during these circumstances.

And we found that the companies that succeeded were the ones who basically pretended the depression didn’t exist. In other words, they kept advertising and running their business as usual. 

FUN FACT

During the 1920s, Ford was outselling Chevrolet by 10:1. When the depression hit though, Ford cut back on their advertising budget drastically while Chevrolet doubled down. By 1931 Chevrolet was the #1 car maker in the U.S.