Hi, Dmitry,
When consumers love a product, they blast it on their social media.
The same goes if they completely hate it.
Lately, makeup, facial creams, and hair care products have been all the buzz – and one brand got destroyed because their concealer made people’s skin look gray. Was it a case of low-quality ingredients?
While you don’t have control over what happens on social media, you do have control over the ingredients you choose for your products.
